Company Overview

Tulip Trading Establishment is a general trading corporation based in Jordan who work in the field of importing, installing, operating, and providing after-sales services to a wide range of equipment and supplies for:

Hotels, Restaurants, Cafeterias, Coffee Shops, Patisserie Shops, Bakeries, Roasters, Butcheries, Stores, Food Processing Workshops, Food Factories ... etc.

Our office and showroom are located in Amman, but our activities cover the whole Kingdom and some neighboring and other Arab countries.

We import from more than eight countries around the world, and we are the Sole Agent, Official Distributor, Official Representative, or Official Importer of some of the world’s famous trademarks in our fields.

Our Mission is to provide our customers with sustainable products for and services in the HORECA sectors at the best quality / price ratio, and thus is to always search for manufacturers and suppliers of equipment, accessories, and spare parts who best satisfy our goals and our customers needs, and thus is to always develop our capabilities and processes by continuous training at all levels, including: Technical, Sales, and Marketing.

Our Vision is to sustain and improve our established business relationships with our partners: Both suppliers and customers to achieve our common goals, and is to create new and enlarged relationships in all the lines of the HORECA business.

Our current drive is to diversify our product ranges and resources, as for one example to include also food materials to go along with our equipment.

One of our current major concerns is to address the needs of a lower and a fluctuating market at the aftermaths of the Corona Pandemic.

But, our fundamental drive will always be to establish Tulip Trading Est. as a leader supplier of quality products and services for the HORECA sectors in Jordan and neighboring markets.

Our Values are: Honest and Ethical Business Activities and Transactions; Seriousness and Professionalism; Quality Products and Services; Commitment and Compassion; Activity and High Performance; Transparency and Reliability.

Back in 1992, Electrical Engineer Durgham K. Nahya, Owner & General Director of Tulip Trading Establishment, started this business.

Being a graduate of Electrical Engineering, he started selling and doing maintenance of electronic scales and electronic cash registers, which were quite new to the market of Jordan at that time.

In 1994, he registered the name TULIP TRADING with the Ministry of Industry, Supply, & Trade in Jordan as a personal entrepreneurship; hired the current old office and showroom at Sweiffia, Amman; and started importing various types of equipment for our clients.

In 1995, we made our first import. It was coffee grinders, coffee roasters, grain mills, spice mills, and other equipment from Lebanon.

In 1999, we made our first import from Italy. It was espresso coffee machines and espresso grinders.

In the following years and up to this moment, Tulip Trading kept a constant rhythm expanding throughout the different sectors in the different hospitality fields.